<p>The world of high end perfume is surprisingly lucrative, considering that scent is often the most ignored of our senses. But one can't judge a scent solely by the brand and shape of the bottle. With the right amount of attention, perfume can be a key to a whole olfactory world.</p>
<p><em><a href="http://99pi.org/aoi" target="_blank">Articles of Interest</a></em> is a limited-run podcast series about fashion, housed inside the design and architecture podcast <em>99% Invisible</em>. Launched in 2018 by Avery Trufelman, the show encourages people to rethink the way we look at what we wear and what it says about us.</p>
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